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White River Launches New, Re-Designed Website

Website 2013

Fayetteville, AR (Jan 2013) - White River™ - a leading manufacturer of elegant hardwood mouldings and handcarved woodcarvings - launched its new and innovative website, The new streamlined navigation and cutting-edge design provides quick access to product information and design ideas. In addition, the site has been optimized for tablets and smartphones.

In addition to new content, fluid navigation, the new site features the following enhancements:

    • Mobile Version Product Section: Visitors can quickly access detailed product information from their web-enabled smartphones and view pricing, wood species availability, descriptions, dimensions, CAD Profiles and purchase select products.
    • Smartphone and Tablet Friendly Catalogs: Visitors will be able to quickly flip through White River product and design catalogs on desktops, tablet and smartphones to preview product and design information.
    • Social Media Integration: Visitors have the ability thru socially integrated product pages to share products they like via favorite social networks (including Facebook, Twitter and Pinterest).
    • New Blog: The new blog provides designers and consumers with White River interior projects that exemplify sophistication, design , balance and aesthetic impact. 

Other new features to the site includes optimization for the most popular Internet browsers (PC, Mac's, Tablets and Smartphone devices), Significant integration with social media sites: Facebook, Twitter, Pinterest YouTube, a content rich BLOG and a useful TRADE section, and Design Gallery with over 750 design ideas and much more.

"We are extremely excited about the redesign of," says Richard Enriquez, Director of Marketing for White River. "We hope the new site becomes a trusted resource for our current and future customers looking for products and design ideas for the their next remodeling and new construction project." 

Visit the new site at:

About White River

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and handcarved woodcarvings for the Millwork and Kitchen & Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 3,000 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, and more. For more information or literature about White River™, call 800.558.0119 or visit their website,

Coreena Harbison
479.442.0257 fax

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