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We now offer an extensive line of Urethane Products ( Medallions, Crown Moudlings and More )

Poplar Priming & Sanding Options for MonReale, Traditional and Embossed Mouldings

White River Hardwoods now offers THREE Priming and Sanding Options ( Listed Below) with various Pricing Tiers. These tiers are based on linear feet and face width requirements for Mon Reale, Traditional and Embossed Mouldings. These Priming and Sanding services are not eligible for Trade Discounts.

For priming, we use Sherwin-Williams Universal Primer, SHER-WOOD® 5421W, to provide a clean, opaque white prime coat and is compatible with both oil and water-based topcoats. We use Flap Wheel sanding to accommodate our different profiles and to ensure a superior bond with our primer. These two premium services will allow us to reduce your costs and save you time from the burden of priming and sanding mouldings on the job site before installation.


Sanding & Priming Options
Allow for extra 2 weeks on top of standard lead times

1.  Face Priming – We prime the front face of the moulding to provide a clean opaque, white finish.

2. Face Priming & Sanding – We prime the front side of the moulding to provide a clean opaque, white finish. We then sand the face using a Flap Wheel process to provide a smooth finish - ready to install.

3. Face and Back Priming with Sanding (Limited Part #'s) - We prime both sides of the moulding to provide a clean opaque finish that is now sealed both face and back. We then sand the face using a Flap Wheel process to provide a smooth finish - ready to install.

Pricing Tiers for Narrow, Medium and Wide Widths:

Options Narrow Price Option: 1/2 - 4" wide Medium Price Option: 4 1/16 - 6 7/8" wide Wide Price Option: 7 - 12" wide

Up to 200 LF - Flat Rate Fee - Face Priming

$188.00

$218.00

$244.00

Up to 200 LF - Flat Rate Fee - Face Priming & Sanding

$280.00

$318.00

$366.00

Up to 200 LF - Flat Rate Fee - Back and Face Priming, Plus Sanding

$360.00

$398.00

$494.00

From 201-599 LF - Face Priming

+$.74 PER LF

+$.89 PER LF

+$1.02 PER LF

From 201-599 LF - Face Priming & Sanding

+$1.20 PER LF

+$ 1.39 PER LF

+$ 1.63 PER LF

From 201-599 LF - Back and Face Priming, Plus Sanding

+$1.60 PER LF

+$ 1.79 PER LF

+$ 2.27 PER LF

From 600+ LF - Face Priming

+$0.59 PER LF

+$ .74 PER LF

+$ .87 PER LF

From 600+ LF - Face Priming & Sanding

+$1.05 PER LF

+$ 1.24 PER LF

+$ 1.47 PER LF

From 600+ LF - Back and Face Priming, Plus Sanding

+$1.45 PER LF

+$ 1.64 PER LF

+$ 2.07 PER LF


Ordering Instructions

You can place your Order Online ( coming soon ) or contact us directly at Sales@WhiteRiver.com or complete the below form, or reach out to our Sales Team and we will provide you pricing, lead times and shipping costs.


Online Ordering Instructions  

Step #1 - To order online select the option that reflects your required footage and what Priming or Sanding option desired

Step #2 - In the Order Comments section add any special notes if required.

Step #3 - Review order details at checkout by clicking on Order Summary


Quote Form - Please provide all required information so we can expedite your request

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Contact our Sales Team

If you have additional questions about our Priming & Sanding Services contact the below salesperson in your territory. They can also help you establish an online Trade Account so you will be able to buy White River products 24/7, 365 days a year.

Devy Rosas, West Coast Sales Manager

Phone: 310.908.3226
Email: drosas@whiteriver.com

Ben Johnson, East Coast, Mid West & Central Sales

Phone: 479.442.6986 x112
Email: BenJohnson@whiteriver.com

Stacey De La Cruz, Customer Service Representative

Phone: 479.442.6986 x113
Email: StacyS@whiteriver.com

The White River e-Newsletter is filled with information on exciting new products & services, upcoming tradeshows, and the latest news surrounding topics that interest you plus you get a coupon code for 10% off your first order from the Consumer Store.

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