Mon Reale · Traditional · Embossed Mouldings
Priming &
Sanding Services
White River now offers three priming and sanding options with pricing tiers based on linear feet and face width — saving you time and money from the burden of priming and sanding mouldings on the job site before installation.
Service Options
Three Priming & Sanding Tiers
Choose the level of finish preparation that fits your project. All services use Sherwin-Williams SHER-WOOD® 5421W Universal Primer — compatible with both oil and water-based topcoats.
Face Priming
We prime the front face of the moulding to provide a clean, opaque white finish. The fastest option — ideal when you plan to finish on-site and want a primed surface ready to accept your topcoat.
- Front face primed with SW SHER-WOOD® 5421W
- Clean, opaque white finish
- Compatible with oil & water-based topcoats
Face Priming & Sanding
We prime the front face, then sand using our Flap Wheel process for a smooth, installation-ready finish. The most popular option — arrives ready to topcoat and install, eliminating job-site prep entirely.
- Front face primed with SW SHER-WOOD® 5421W
- Flap Wheel sanding for superior surface bond
- Smooth finish — ready to install
- Compatible with oil & water-based topcoats
Face & Back Priming with Sanding
We prime both sides of the moulding for a fully sealed finish, then sand the face using Flap Wheel process. Available on limited part numbers — contact our team to confirm availability for your profile.
- Both face and back primed
- Fully sealed — face and back
- Flap Wheel sanding on face
- Smooth finish — ready to install
The Primer We Use
For priming, we use Sherwin-Williams Universal Primer, SHER-WOOD® 5421W — a professional-grade primer that provides a clean, opaque white prime coat.
This primer is compatible with both oil and water-based topcoats, giving your finishing team maximum flexibility on the job site. Combined with our Flap Wheel sanding process, it creates a superior bond surface that holds topcoats cleanly and consistently.
Eligible moulding collections: Mon Reale Mouldings, Traditional Mouldings, and Embossed Mouldings. Pricing tiers are based on linear feet and face width.
Request Priming & Sanding
Complete the form below to request priming and sanding services with your moulding order. Our team will follow up with pricing based on your linear feet and face width requirements.
Questions? Contact Your Sales Rep
Monday – Friday · 9am – 5pm CST · 1-800-558-0119 · They can also help you establish a Trade Account for 24/7 ordering.
What Our Customers Say
676 verified reviews · 4.8 average rating
"Very substantial! Great quality beautiful moldings. Used them in the ceilings with large flute and bell moldings — they look amazing. Very heavy and thick."
"Just installed these poplar baseboards in my master bathroom and really happy with them. Quality was very good and just required a little light sanding. Definitely recommended."
"I looked all over for trim to match my 1920s home and this was it. Great quality, impressive customer service and shipping, reasonable price. Very happy with this product and company."
"Just finished building a mantle and added the White River Small Shell Scroll. The scroll was the perfect added touch, great quality, and White River is certainly a class operation!"
- List
- Map