Stories from Fayetteville, Arkansas
The White River Journal
Design deep dives from our project portfolio, a look inside the shop and the people who run it, and profiles of the products architects and builders reach for most.
Design Deep Dives
Real projects and brand partners, from LoveShackFancy boutiques to private residences, and how a design intention becomes built millwork.
Inside White River
The people, the tools, and the ideas behind every order, from our design studio to the shop floor.
Product Spotlights
One product at a time, shown in real installations: what it is, where it shines, and how to specify it well.
Featured · Design Deep Dive
The Architecture Behind LoveShackFancy
The romantic, layered world of a LoveShackFancy boutique is built on detail, and much of that detail is White River millwork, specified store to store, city to city.
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Inside White River · Community
Framed by Hand at The Peale
Inside ValCo Ornate Frames' apprenticeship in Baltimore, where artists build frames for their own work from White River profiles.
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Inside White River · Design & Technology
From Concept to Reality
How our design team turns a CAD elevation into a photo-real room you can stand in, before a single board is cut.
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Product Spotlight
SWP104 1″ Bead Solid Wood Panel in White Oak
One classic profile, one warm species, and nearly every wall of a fast-casual salad restaurant.
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Have a project our Design Team should see?
Send us your plans, photographs, or inspiration images, and we will help you turn a point of view into finished, buildable millwork.
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