White River launches New Products and Volume 7 Catalog for The Millwork and Cabinetry Professional

New York, NY (Arch Digest Home Show, March 2015) — White River™a leading manufacturer of elegant hardwood mouldings and handcarved woodcarvings, announced - the introduction of 625 New Products and New Catalog - Volume 7 for the Millwork and Cabinetry markets. These New Products and Catalog are available now from White River and its distribution partners.

"We are excited about these new products, especially the CTY collection", said Joan Johnson, President & Senior Designer for White River. "Our goal with the CTY collection was to create a simple line, unique, sophisticated, varied and full of ArtHeart, and we succeeded". The CTY collection consist of 9 provocative motifs with geometric and interwoven patterns that create a unique and fresh spin on contemporary mouldings.

The new 208-page catalog, known as Volume 7 contains one of the most comprehensive product offerings for the Millwork and Cabinetry professionals. It features more than 625 new products in addition to the 2,500 products found in the current catalog. The products are organized into color sections, making it easy to quickly find detailed product information. In addition, the Design Concepts and Gallery sections have been updated with 100's of design ideas with finished application shots and tips on how to navigate White River's award-winning website.

Volume 7 can be accessed multiple ways:

  1. Printed Version — Request a printed copy of the catalog from http://www.whiteriver.com/vol7.
  2. Digital Version — View the digital version of the catalog at http://www.whiteriver.com/i-catalog-professional.shtml. Our digital version has been optimized for mobile viewing and can be downloaded for offline viewing.
  3. For smartphones and tablets (iOS and Android) — Download from your App store beginning April 27th. From the app you can search by SKU and the 10x zoom feature allows you to view the intricate details of White River products. A must have if you own an iPad, iPhone or Android device.

Fans can connect with White River on Facebook, Twitter (@WhiteRiverInc) and on Pinterest.

About White River

Founded by Bruce and Joan Johnson in the mid-70's, White River™ is known — industry wide — as a leader in the design and manufacturing of elegant hardwood mouldings and handcarved woodcarvings for the Millwork and Kitchen & Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 3,000 decorative embellishments in hardwoods including mouldings, corbels, onlays, cabinet parts, and more. For more information or literature about White River™, call 800.558.0119 or visit their website, www.WhiteRiver.com.

Contact:
Richard Enriquez
714.732.9356
REnriquez@WhiteRiver.com

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