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White River featured in Google’s 2021 Economic Impact Report

Fayetteville, AR (Apr 2022) - White River™ - a leading manufacturer of elegant hardwood mouldings and handcarved woodcarvings - is Featured in Google’s 2021 Economic Impact Report.

Google has released its 2021 Economic Impact Report, which discusses how 171,000 Arkansas businesses used Google in 2021 to drive over $2.4B+ indirect connections, including phone calls, directions, messages, bookings, and reviews.

Google's Economic Impact Report details how White River Hardwoods has used Google Ads and Google Analytics to find potential buyers and keep their website on point. “Google tools have played an important role in growing our online and offline businesses,” said Richard Enriquez, Director of Marketing and eCommerce. 

“We were selling online years before other people, “ said Joan Johnson, President and Founder, “We were on the cutting edge of design. This was an ignored industry that we brought up and gave it value.”   And Joan has seen progress in more than just the business. “When I started, there were no other women I came in contact within the lumber industry,” she points out. “Now you’ve got women spread throughout millwork, building, and construction.”                                                                                              

Today White River Hardwoods employs 35 people–including the Johnson’s sons, Ben and Jesse–and sells around the world to designers, builders, architects, and homeowners.

About White River

Founded by Bruce and Joan Johnson in the mid-70s, White River™ is known — industry-wide — as a leader in the design and manufacturing of elegant hardwood mouldings and handcarved woodcarvings for the Millwork and Kitchen & Bath Industries. Based in Fayetteville in the Northwest Arkansas corridor, White River™ offers over 3,000 decorative embellishments in hardwoods, including mouldings, corbels, onlays, cabinet parts, and more. For more information or literature about White River™, call 800.558.0119 or visit their website,  

For more information on the Google Economic Impact Report, please visit: 


Richard Enriquez


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