Five AI specialists, working together so you're never on hold
June, Cassidy, Blake, Brooke, and Sloane handle everything from quotes to product help to custom millwork design — 24/7, by phone or chat.
June
Answers every call and routes you to the right specialist in seconds — no phone tree, no waiting.
Meet June →
Cassidy
Builds quotes for mouldings, tambour, carvings, paneling, and radius corners. Draft orders emailed in minutes.
Meet Cassidy →
Blake
Works alongside Cassidy on quotes and orders. Same playbook, same product knowledge — two specialists, faster service.
Meet Blake →
Brooke
Tracks orders, handles returns, and helps you pick the right profile, species, or finish for your project.
Meet Brooke →
Sloane
Walks you through our fee-based millwork design program and captures inquiries for our senior design team.
Meet Sloane →One number. One team. Zero waiting.
Whether you call us or chat from the website, our team makes sure you reach the right specialist in seconds.
Reach Out
Call 1-866-967-2948 or click the chat button anywhere on WhiteRiver.com. June picks up immediately on the phone, and a specialist answers chat directly.
Tell Us What You Need
"I need a quote." "Where's my order?" "Which profile works for a Victorian restoration?" "I'd like design help with custom millwork." Speak naturally — June routes you in under five seconds.
Get It Handled
Quote emailed. Order tracked. Profile recommended. Design inquiry captured. Either of our specialists can connect you with your regional rep when you need a human.
Meet June
June is the friendly voice that answers when you call 1-866-967-2948. Her job is simple but essential — listen to what you need, and connect you to the right specialist in seconds. No phone tree, no "press 1 for sales," just a quick conversation and a clean handoff.
Meet Cassidy
Cassidy is one of two White River voices for building quotes. She knows every product line — Mon Reale and Traditional mouldings, Ornamentally Embossed profiles, hand-carved corbels, tambour panels across 21 profiles and 7 species, Harmony acoustic, solid wood paneling, and MDF radius corners. Tell her what you're building and she'll have a draft order in your inbox in minutes.
Meet Blake
Blake works alongside Cassidy on sales and quote-building. Two specialists with the same playbook and the same product knowledge means you reach a voice faster — even at peak hours. Blake can build any quote Cassidy can, check on any order, set up a trade account, or send a sample to your door.
Meet Brooke
Brooke is your post-purchase point of contact and product expert. She tracks your orders, handles delivery questions, manages returns, and resolves any issues that come up. She also knows the catalog inside out — restoring a Victorian? Designing a modern hotel bar? She'll point you to the right profile, species, or finish, every time.
Meet Sloane
Sloane is the entry point for our fee-based Millwork Design Services. Whether you're working on a custom estate, a historic restoration, or a high-end remodel, she'll walk you through our service levels, answer questions about cost and timeline, and capture your inquiry for Joan Johnson and the senior design team. Most callers reach her at the start of a significant project.
What happens when you call us
It feels like one call, but you actually get the attention of a five-person team that hands off seamlessly.
You Call 1-866-967-2948
June answers within one ring. "Thank you for calling White River. This is June. Briefly tell me what you're calling about today, and I'll get you to the right person."
You Tell Her What You Need
"I need a quote" — routes to Cassidy or Blake. "Where's my order?" — routes to Brooke. "Which profile works for a Craftsman home?" — also Brooke. "I'd like help with custom millwork design" — routes to Sloane. If you're not sure, June asks one clarifying question.
Quick, Natural Handoff
You hear a polite "connecting you now" with a brief pause — just like a real receptionist patching you through. Then your specialist picks up, already up to speed on what you need.
You Get It Handled
Draft order emailed. Product recommendation made. Sample shipped. Order tracked. Design inquiry captured for Joan and the senior design team. All in one conversation, with no transfers between systems and no information lost along the way.
Talk to a real person on the White River team
Our regional sales team is available Monday–Friday for complex projects, custom specifications, large commercial orders, and trade program questions.
Want the AI team? They're available 24/7 at 1-866-967-2948