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Fee Based Design Services


White River provides a wide range of millwork design services (preliminary sketches, CAD elevations, sections and plans, and construction details) for residential and commercial projects, ranging from a detailed mantel to an entire room to a whole millwork package. Our highly skilled staff has more than 100 years of combined experience in the specification of interior millwork. We will work with you, your architect, or your builder from initial concepts and build-ups to whole house millwork designs and estimating. White River takes pride in our ability to take your ideas and transform them into the interior of your dreams.

If you would like to discuss your next remodeling, restoration or commercial project complete the following Design Services Request Form  or call us at 1.800.558.0119 or email us at Designs@WhiteRiver.com. At this phase, we will help you evaluate what level of service you require. This initial consultation is free. To view, some of our current projects click here.

“The most important part of the design process is that we listen to your dreams and expectations and when the job is finished, that you love your interior and you know you were a part of it.”

Joan Johnson
Founder White River
Senior Designer & Product Development

How the Program Works — What to Expect — The Cost Involved

Level 1: Moulding and Carving Specification

White River will give product suggestions via phone or email. These suggestions may be accompanied by hand sketches or simple CAD drawings. This may involve selecting crown, base, casing, chairrail, panel moulding, etc. It usually involves an hour of design time or less. There is usually no charge for Level 1 Design Services.

See the Possibilities

Contact one of our Design Professionals to discuss your project at 1.800.558.0119 or Designs@WhiteRiver.com. At this phase, we will help you evaluate what level of service you require. This initial consultation is free.

Level 2: Standard Design Assistance

White River will work with you to develop your project. It may be an elevation, cabinetry, a single room, or an entire building. All work at this stage is billed at an hourly rate of $75. Design time is estimated based on project scope and must be pre-paid. Standard Design Assistance involves several stages:

1. Preliminary Design

We will produce initial design ideas, working to present a visual picture of our millwork and moulding concepts. This may include sketches over photos, rough elevations, and other CAD drawings as needed.

2. Design Refinement

Once you are satisfied with the initial concepts, we will begin to create the technical CAD drawings. Standard technical drawings include dimensioned elevations, reflected ceiling plans, and detailed sections.

3. Takeoffs and Pricing

When the design is completed, we can provide a material takeoff and price estimate for all White River millwork and carvings within the project.

Level 3: On-Site Consultation

If desired, one of our Designers can visit your project for an On-Site Consultation. Our Designer will review existing conditions, take photos and measurements, and discuss initial concepts and ideas with you. This meeting can take 1/2 to 2 days, depending on the scope of the job and services needed. All site visit time is billed at $75/hour plus expenses, including airfare, travel time, lodging, and meals. The average investment for On-Site Consultation is $2,000 to $3,000. After the initial meeting, Level 3 design will follow similar steps to Level 2 (Preliminary Design, Design Refinement, Takeoffs and Pricing).

Get started

Contact one of our Design Professionals to discuss your project at 1.800.558.0119 or Designs@WhiteRiver.com. At this phase, we will help you evaluate what level of service you require. This initial consultation is free.



1. Product advice via phone and email
2. Simple sketches or CAD provided
3. Developing something new or interpretation from a photo or drawing
4. For crown, casing baseboard applications generally

LEVEL 2 $75.00/HR

1. Design Services to develop your project
2. Detailed dimensioned drawings include elevations, sections, reflected ceiling plans and take-offs with estimated costs.
3. Design time is estimated, based on scope of project and prepaid.

LEVEL 3 $75.00/HR

1. Jobsite consultation by our Design Professionals
2. Design Services to develop your project
3. Detailed dimensioned drawings include elevations, sections, reflected ceiling plans, and take-offs with estimated costs.
4. Design time is estimated, based on scope of project and prepaid.

Level 1 – Free Consultation

Our client provided a photograph of an historic crown build-up they liked. We recreated the style and look utilizing stock White River parts. A basic per-linear-foot pricing quote was provided as well. A design of this scope could take 1-3 hours.

Level 2 – Standard Design

The Design Team combined Traditional and Contemporary elements in developing this new library. We designed full rail and stile wall panels, a mantel, and a coffered ceiling. All millwork was made with quartersawn White Oak. A design of this scope could take 30-40 hours.

Level 3 – Site Visit + Design

In this new home, the client wanted a bold, traditional feel with light ornamentation. After a site visit, design focused on the major public spaces and the Master Bedroom, including panelled ceilings, door pediments, a mantel, and cabinetry units.  A design of this scope could take 80-100 hours.

Level 1 – Free Consultation

Our client wanted advice on what carvings and mouldings would best fill this soffit area in her wine cellar. This required trying various combinations of different carvings and mouldings. A design of this scope could take 1-3 hours.

Level 2 – Standard Design

Our client wished to recreate the mantel from his childhood home. We developed the design from just a few photos. The mantel was then hand-carved and pre-assembled in our Custom Shop. A design of this scope could take 8-10 hours.

Level 3 – Site Visit + Design

The Design Team visited this residence at the early stages of remodeling. We designed wall panels & ceilings for key rooms like the Library and Master Suite. Case, base, and crown was specified for the rest of the house.  A design of this scope could take 100-120 hours.


The Baccarat Hotel in NYC

The Baccarat Hotel in NYC hired our Design Services to create stunning, elegant, large scale White Oak carvings from hand rendered drawings. Hundreds of pieces were needed throughout this hotel, each designed with intricate details, and within only a few months. The final results met their deadlines and were absolutely beautiful as they set the tone for each of the rooms.

Nobu Archi Design

Nobu Archi Design of Japan forwarded our marketing department photography of a completed elegant executive office in an impressive hospital. White River’s Design Services worked with Nobu in 2014, with the expectation of a rich layered classical office, but with a contemporary feel in the ornament. 

Design Testimonials

We believe the best testimonial of our design services comes straight from the homeowners, architects and designers we have worked with in transforming their ideas into the interior of their dreams. This is just a small sampling of clients we have worked with over the last few years. Let us help you with your next interior millwork project. 

Robert Russo Mantels

Remodel - Middleton, Massachusetts “I wanted to replace my ugly modern mantels with something more classic and European. The Design Team made the learning process easier and with credibility. They are well informed, creative, and helpful. Without them I would have probably not used White River products. My fireplaces have been getting much attention by folks.” –Bob Russo

Jacob Johnson Entertainment Center

Fayetteville, Arkansas. I wanted to create a custom entertainment center that would be a stunning centerpiece for my Living Room. There was good communication all the way through the project. They were very quick and precise. I was pleased with the entire process from design through to construction. This is a large and complicated piece of furniture and it was built with precision. The Cherry wood and craftsmanship are absolute quality that few can do. This is a piece of furniture that will be cherished for years to come. Until we called WR, we had little expectation of how we were going to build this piece of furniture and what the cost was going to be. The WR team was great. I would give them 10 out of 10.” –Jacob Johnson

Dromborg Castle

New Construction Al Rahm of Sunrise Custom Homes Fayetteville, Arkansas. ”Building Dromborg Castle will always remain one of those great 4-year moments of my life. The owners loved the rubbled effects complimented by classically proportioned details including cabinetry, large cased openings, beams, entablatures, and mantels. We utilized stock profiles, custom curved carved motifs and species. The breadth, access, and knowledge were formidable and always handled meticulously. The quality was superior, the best in the Industry. Then and now, the interior millwork is what makes this home so impressive, capturing a lasting style. I have learned that the cost of quality products and professional assistance to achieve an exceptional outcome is absolutely worth the investment. Too many times, I have seen people regret the corners they cut in the past.” –Al Rahm

Bob Stauffer Residence

New construction Bentonville, Arkansas. “I wanted White River mouldings throughout my new home. But the showpiece of the home was the quartersawn White Oak library. I felt that the value of the White River job site visit was huge—I learned a lot. There’s a lot more to it than I realized. The Design Team understood and implemented the design extremely well. They didn’t overshow and understood my vision. Their experience showed. The drawings were very good—they put it all together. Just looking at catalog pictures was overwhelming. They didn’t sell us what we didn’t need, and were always aware of watching cost while making sure I loved what I got.” –Bob Stauffer

Baggett Residence

Large Remodel Birmingham, Alabama. “I wanted this to be a home that I can pass down to my children—a really quality house. I felt that people should walk in and stand in awe over all the detail. Dianne and I really like Classical ornament, columns, and arches, so I wanted no unornamented mouldings in this house. The Design Services were well worth the money. Now that it’s done, everyone that has walked through the house has been blown away by how beautifully it’s turned out. We’ve been very, very pleased.” –Jeff Baggett

Apartment Building Lobby Elevator Surround

Liz Douglas of Answer 4 Design - New York City, New York “The lobby was bare and unfinished looking without something around the elevator doors. I wanted to enhance the space using the existing Classical details for inspiration. I was very happy to work remotely. White River was on top of every detail – to the point of printing out a full size drawing that was about sixteen feet long. Impeccable attention to detail. The drawings were clear and easy to work with. This was a complicated design, so the shop drawings were critical. The products were beautiful. It was truly breathtaking to see the final product alongside the drawing. You’re on the top of my list the next time I have an appropriate project.” –Liz Douglas

Foyer Triple Doorway

Remodel, Tamara Catania of DesignWorks Interiors, Washington D.C. metro area. “My client had just replaced their front door and realized that it was out of place in the bare foyer. “I think the Design Team understood my site conditions well after talking with them at length and seeing their CAD drawings from my sketches. They seemed very interested and invested in making this a beautiful result. They tweaked anything I was concerned about, and when the project was completed they were anxious to see the end result. I was astonished at how much better the 3D moldings looked installed than I expected from the 2D drawings, which were wonderful. My client and her husband can’t say often enough how much they love the new moulding around the new front doors. It really is stunning and turned a ‘so-so’ foyer into a ‘work of art’ foyer. And the Design Team made me look like a genius.” –Tamara Catania

Andrea D’Alessio of D’Alessio Inspired

Architectural Designs, New York City, New York. “When I built my own home in 2004, White River’s complete product line was specified extensively. Their Design Team was collaborative in the design stage, and kept very active communication with me, creating the designs in CAD, dimensioned construction drawings, and take-offs. The architectural design drawings were very important in helping me to interpret my wishes—getting the scale and proportion right the first time. The quality of product surpassed my expectation, and arrived packaged and tallied precisely. After ten years of being installed on jobs, the trim is in perfect shape—no cracking or moving.

My relationship with White River customer service and designers was professional and prompt. I consider their Design Services so important. I think of it as ‘a complete owner’s manual for the installation of trim.’ The availability of samples too was so important. Interior millwork, designed and proportioned well for each project, adds a magnificence only it can.” –Andrea D’Alessio

More Testimonials

The White River e-Newsletter is filled with information on exciting new products & services, upcoming tradeshows, and the latest news surrounding topics that interest you plus you get a coupon code for 10% off your first order from the Consumer Store.