Presented by the B2B eCommerce Association, the B2B eCommerce Industry Awards recognize the manufacturers, distributors and people moving digital commerce forward across the Americas. This year's finalists include Caterpillar, 3M, Stanley Black & Decker and MillerKnoll. For a family-owned architectural millwork manufacturer in Fayetteville, Arkansas, being named alongside them is a genuine honor, and being named three times is something we never expected.

Answering when our customers call

Today, AI agents answer White River calls and website chats every night after the office closes. Once they started picking up, we learned something we hadn't known: customers had been calling at midnight and 2am all along. Contractors, designers and homeowners plan projects on their own schedules, and now they can get answers about profiles, pricing and orders whenever they need them.

Those agents are only as good as what they know, and everything they know came from our people: the reps, customer service, production and the warehouse, design, accounting, and the leadership who said yes to trying something new.

“It takes a team to do great things, and we are a great team. None of this would be possible without the people who build, ship and stand behind every order.”

Richard Enriquez, Director of Marketing & AI, White River

Built on 50 years of craftsmanship

Technology gets the headlines, but it isn't why we're here. Every order that ships right and on time, every quote turned around fast, every customer who gets a real answer on the first call: that is the work of the people who have made White River what it is for five decades. The awards recognize our digital work. The craftsmanship and care behind it are what make that work worth recognizing.