Premiere Dealer Programs, Showrooms Displays and Catalogs

Meeting the demand for excellence in literature and stock & custom display programs for Premier Millwork and Kitchen & Bath Dealers has never been more important. Premier Dealers are looking to the future when creating the upscale showroom. Offering thoughtful and beautiful product design layouts and a trained staff create a trusting sales atmosphere. White River’s broad product offering provides industry professionals with many flexible choices. Listed below are the two Dealer Programs we offer:


The Premier Millwork Dealer Program is an alliance between the Millwork Industry and White River™. These select Dealers are committed to providing the highest level of customer service to both the homeowner and the builder/remodeler. White River is aligning with a limited number of select Millwork Dealers who desire to build a relationship as part of a National Sales Network which increases profitability, customer loyalty, and repeat business.

  • Listing on White River’s website - “Find a Dealer”. Google map is provided to the Dealer’s location. Click here to view 
  • Professionally designed catalogs and brochures. Click here to view 
  • Point of Sale displays showcase White River products and include product posters, graphics, and moulding samples. Click here to view 
  • Extended discounting on White River custom displays and standard displays. Click here to view 
  • Ongoing in-store training by an authorized White River Representative
  • Leads generated through National and Regional marketing programs - forwarded directly to the Dealer
  • 2D and 3D CAD files in DWG & DXF format. Click here to view


The Premier Kitchen and Bath Dealer Program is a consortium between Design Professionals / Cabinet Builders in the Kitchen and Bath Industry and White River™. These select K & B Dealers are committed to providing the highest levels of design and customer service to both the client and the Design Community. Select K & B Dealers will gain an elevated status with a value-added White River™ product line which increases profitability, customer loyalty and repeat business. 

  • Listing on White River’s website - “Find a Dealer”. Google map is provided to the Dealer’s location.  Click here to view 
  • Professionally designed catalogs and brochures. Click here to view 
  • Point of Sale display pieces to products, product posters and moulding samples. Click here to view 
  • Extended discounting on White River displays. 
  • Leads generated through National and Regional marketing programs
  • 3D Digital Catalogs for 20-20 Design, Planit Fusion and AutoKitchen. Click here to view 
  • 2D and 3D CAD files in DWG & DXF format. Click here to view


To meet the needs of varying showroom styles, White River offers 4 types of showroom displays from prefinished – ready to hang on your wall, 2 prefinished slat wall programs, 2 displays using 4” unfinished profiles which can install directly to your wall, and a custom display designed to enhance your showroom. White River is flexible in our approach and we believe in working closely with Dealers to help them maximize the impact of their showroom space. White River offers aggressive pricing on these programs, so our products are easily featured throughout your showroom or model home. When walk-in business is important, let White River develop a stocking program tailored to your type of sales.

For Fine Millwork Showrooms Full Color Graphics, Wood Samples. White River’s NEW! Millwork Dealer Display showcases our best-selling profiles in real wood mouldings, prefinished with complete product specification. This display is organized, elegant and an asset to any showroom where millwork is an important part of their sales.




  • 36”w x • 36”w 48”h x 5/8” with full color graphics
  • 34 pre-finished mouldings. Upper crowns hang with a hook, and lower friezes, cases, and panel moulds permanently attached to board
  • 10 Mon Reale® Crown & Light Coves
  • 6 Mon Reale® Friezes
  • 10 Mon Reale® Chairrails & Panel Moulds
  • 8 Contemporary Coves, Cases & CTY Collection
  • All profiles show SKU#, size and projection on Crowns & Coves
  • Simple installation instructions and all hardware included. Only tool needed is a screwdriver & tape, installs in 15 minutes
  • Ships via FedEx ground
  • All display orders must have a PO#, Attn. of, and denoted SKU# ADISPLAY 3648



Slatwalls 4 & 5 install on your slatwall in 10 minutes! Slatwall 5 complements Slatwall 4. Slatwall 4 features 6-8 stained or glazed finishes, not shown in this photo.


Offers our 40 best sellers in Mon Reale® and Ornamentally Embossed profiles. Key Features:

  • Profiles are painted and have slatwall hooks on back
  • Included are labels, poster, literature holder and catalogs
  • Approximate slatwall area needed is 3 1/2’ x 7’, slatwall not included.



Offers our 33 best sellers in Contemporary and Traditional profiles. Key Features:

  •  Profiles are painted and have slatwall hooks on back
  • Included are labels and logo poster
  • Approximate slatwall area needed is 3 1/2’ x 7’, slatwall not included






Features 45 of our best-selling profiles. Wall space needed is approximately. 4’w x 7’h.


Features 33 of our best selling profiles. Wall space needed is approximately. 36”w x 74”h.



White River offers the highest quality literature on the market today. Our 12 professionally designed catalogs offer a complete product and design information. These are offered in print, online, and online only. Our full-color binders and catalogs offer organized product information. Design solutions are offered in photography, renderings, and CAD drawings, easing the design process. All literature showcases our website,, for easy access to product and specification information which is ZOOMable and printable. All catalogs are device optimized and available 24/7.

Beautiful showroom posters showcase how White River’s in-stock products can give your client’s interior the look they desire. Full-color posters feature complementary rooms, design ideas and finishes.

24” x 36” Laminated
Showcases 6 collections. 80 profiles
with complete specifications. 6 photos
with products denoted.
24” x 36” Laminated
White River’s Design Services Poster
showcases a variety of traditional interiors
by our In-House Design Professionals.


18” x 24” Laminated
Works well for larger showrooms and
larger product display walls.
14”x 10” Laminated
Works well for smaller areas


Complete product line for Design Professionals. Over 200 design concepts, photography & renderings, and tabbed sections. LCD & Style Made Easy section. 300 pages. Mini-Catalog. Complete product line.Over 75 design concepts, photography & renderings. 72 pages.


Over 75 design concepts, photography & renderings. 72 pgs. DEALER BINDER - Includes all product catalogs, price list and resources for ease of selling our products. Tabbed sections for Design Services & Literature.
WHITE RIVER OVERVIEW - Introduces White River with history, company photos, products and services, and the Johnson family who strive daily to keep the craft alive. DESIGN SERVICES FOLDER- Showcases projects created by WhiteRiver’s Design Professionals.




10 Design Elements Catalogs (6 shown) that feature ornate ceilings, panelled walls, mantels, door surrounds and cabinetry.  Features photography of custom doors designed and built by White River’s Custom Shop. Construction drawings in CAD are also shown.



18” x 24”, full color, printed both sides, laminated. Excite Specifiers, Contractors & Homeowners with thoughtful, elegant, and traditional designs. These Architectural Renderings showcase the variety of design work we create. Renderings conveniently carry in a tube, giving you projects to talk about.

front back



For the professional showroom, this display is 24’w x 9’h and offers a wide variety of styles. From the right hand side we start with Contemporary, then Traditional-Lite, Traditional, and Ornate Mon Reale Mouldings.The Dealer only offered MDF at the time, and felt that they were missing regular sales by not offering a wider array of options
in larger, solid wood and ornate profiles.This has been a very successful program for this Dealer, who, once installed said ‘’We are Moulding Specialists’’ to customers. Approximately 150 profiles shown. Call us for a design and estimate for your wall.

White River also offers the design of custom displays for your showroom. For the best results, White River will need the following information for design and layout:

  • Photos that adequately show available display space(s) and dimensions.
  • Quick sketches with wall size (w x h), door or window openings, and any other existing elements (ex: HVAC, electrical, soffits…) we may need to take into consideration when designing.
  • Products by line that you would like shown: i.e. 50% Mon Reale®, 25% Woodcarving, and 25% Traditional Moulding. This information allows us to design a customer specific display.

White River will start the design process, highlighting our best sellers, different sizes, and varied motifs.  We will get your approval and then prepare an estimate for review. This will be in an Excel format, by line item, at the deeply discounted net price. After final revisions have been made, a P.O. will need to be issued, and product can be shipped in 2 days - 3 weeks, depending on the order specifications. Call us for a design and estimate for your wall.


Coffered ceiling concepts above the White River display wall create excitement and grow sales. These beams went from simple to ornate. Seven choices were offered.  This slatwall showcases 130+ mouldings by design style; a very busy place in this
showroom. This is for serious moulding and millwork Dealers.


Architectural coffers feature 13 different coffers from contemporary to very ornate - the center piece of this sophisticated showroom. Stained coffers with panelled ceiling; such a rich feel.


Showroom mantel features White River products Cabinet display features carved crowns and
panel moulds.

Rusticated door with embellished mouldings
Beautiful pilastered opening makes a statement.


This showroom had a high traffic window wall in which the dealer wanted to create a traditional room type setting and light it up at night. Here you can view the before, suggested mantel, and the finished, richly detailed mantel and panelled wall.



Richly detailed in historical, traditional designs, this display commands attention.

For the Professional Millwork Showroom catering to the mid to upper-end clientele, White River offers Display Wall Designs. Through this program, White River offers product specification, layout, and deeply discounted pricing on products specified. Designs are based on the wall area available, the Dealer’s needs, and White River’s expertise with displaying products to create sales.



We believe the best testimonials comes straight from the dealers, architects and designers we have worked with in transforming their showrooms into the showroom of their dreams. This is just a small sampling of dealers and clients we have worked with over the last few years.


Precision Interior Products

(Dealer), Houston, Texas. “I have worked with White River for over 10 years starting with my personal home. One of my many successful projects was supplying White River along with Design Services for the Houston based company Modern Home Renovation. The White River staff has addressed all issues we as a distributor have faced, ranging from design, stock availability, freight, and making sure our customer is completely happy with the final result.  I enjoy working with White River and look forward to our next project.” –Mike Ferron

Chris Ludwig of BMC

Dallas, Texas, (Dealer)“BMC Design Center Dallas, TX is an award winning showroom. White River participated in the design and supply of mouldings for this large geometric coffered ceiling along with a moulding selection center showing 70+ mouldings & carvings with renderings for our customers to choose from. I have worked with White River for 17+ years and would absolutely recommend customers to use their products. White River’s unique products include the high-relief mouldings and unique details” –Chris Ludwig


Baccarat Hotel

Sylvain Giguere of Beaubois Architectural Woodwork (Québec, Canada), New York City, New York’ “We needed White River to take hand drawn renderings and turn them into detailed hand carvings. This required master carvers and a quick turnaround. Hundreds of pieces were created in only a few months. The final results met our deadlines and were absolutely beautiful. I can tell you that White River is simply GREAT to work with. I will recommend you anytime to anyone! Thanks.” –Sylvain Giguere

Ralston Residence

New Construction, Fort Smith, Arkansas’ “Everyone on the team at White River is totally dedicated to the customer having an excellent experience! They had the ability to take the photos we provided and turn them into reality! We had high expectations for the products going into our home and White River delivered goods beyond what we had hoped for.They know what they are doing! I will always recommend White River – they are simply the best.” –Stacy Ralston



Premiere and Authorized dealers will be listed in our Find A Dealer. A Google map is provided to the Dealer’s location with contact information and graphic of store location or interior. 



White River is dedicated to giving you inspiration for your design projects. Our 2D Line Art library has CAD 2D (DWG) line Drawings for our entire product line. AutoCAD users can simply drop the products or elevations into their blueprints. These wonderful design tools are your gateway to endless design possibilities.

Download All DWG Files

File size 129mb


Download All DXF Files

File size 111mb


20 20 technologies

White River and 20-20 Technologies have developed a software design solution to ease the specification process. Through this collaboration, you will be able to create 3D color renderings with remarkable detail and clarity that save you and your client money. Each product featured in our 20-20 catalog has been meticulously scanned to provide and unparallel level of detail.

2007 White River Catalog

(Compatible with Design 6.4 or later.)


2010 White River Catalog, with new additional products

(Compatible with Design 8.1 or later.)



White River and Microcad software have collaborated to bring kitchen and bath designers a design solution that will ease the specification process of White River decorative embellishments in autokitchen 9.0.

Through this collaboration, you will be able to create stunning 3D photo-realistic kitchens with remarkable detail and clarity that save you and your client money. Each product featured in our autokitchen catalog has been meticulously scanned to provide an unparallel level of detail.

Download Whiteriver autokitchen Catalog


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